Sounds so simple, doesn't it? Just write a great pitch, click send, and the media will be beating down your door. Look, I've shared the pitch my PR firm used to land one of our clients on Dr. Phil in just 8 hours after signing on. Sometimes it is simple. But most of the time it takes a lot of work. That's why I'm sharing this pitch and the formula we used to write it, so you can take action and create your own.
At one time or another, you've probably picked up a glossy magazine and immediately found yourself enrolled in a story about someone just like you doing something extraordinary to make a difference in the world. In fact, I bet you're up to something extraordinary too, or you wouldn't even be reading this. The truth is, I talk to potential clients all the time that are doing extraordinary things. And the media — and the public — doesn't know anything about them. They've done all the work necessary to make a difference in the world, but they haven't been able to bridge the gap and build a relationship with the media.